Written by Rubies in the Rubble. With her recycled relishes, jams and chutneys, Jenny Costa has built a sustainable brand in sold in stores across the country. Close Skip to content. The idea for Rubies in the Rubble came after visiting a wholesale fruit and veg market on my bike very early one frosty November morning in 2010. Thus, Rubies in the Rubble was born. Co-founder of Rubies in the Rubble, Jenny Dawson, has created a business by turning surplus food into preserved goods. Meet the Founder of Rubies in the Rubble. The founder came up with the idea when she visited New Covent Garden Market and saw huge quantities of perfectly edible, but unsold produce thrown away. Jenny started her company in 2011, and she’s come a long way since, receiving the Veuve Clicquot New Generation Award for her achievement in business in 2014. She rescued produce from New Covent Garden market and started experimenting in the kitchen, determined to find a way to put these aesthetically imperfect (but perfectly delicious) ingredients to good use. Search for: Search Close All Blogs; News; Recipes; Food waste; Interviews; Competitions; GET INVOLVED; Twitter; Instagram; Facebook; Menu Open a search form in a modal window. Fast-forward to the present. Having grown up on a sustainable farm in Scotland Jenny already had the knowledge she needed to launch her award-winning range of sustainably sourced condiments. It was great fun. Our Group Chef Director James sat down with Jenny to find out a bit more about how it all started…. Using fruit and veg that would have otherwise been discarded, Rubies in the Rubble turns it into delicious tasting (and award-winning) condiments. This week we sat down with founder of Rubies in the Rubble, Jenny Costa, to hear how after a rural Scottish upbringing she moved from a job in finance to fighting food waste. I was brought up on a small farm on the West Coast of Scotland . Jenny Costa, 32, started Rubies in the Rubble in 2012 fighting food waste with chutneys, ketchups and condiments created from her mother’s recipes. In 2011 Jenny started making and selling chutneys, made of produce saved from the rubbish heap. What inspired you to launch your business? Rubies In The Rubble Growing up on a farm in Scotland, Rubies founder, Jenny, learnt to be resourceful & creative with food After moving to London and starting a job in Finance, Jenny began reading about the problem of food waste. The enabling ecosystem of exchange and sisterhood ignites and inspires … Jenny graduated with an MA in Mathematics and Economics in 2008 before working in the city for 2 years. Rubies in the Rubble, founded eight years ago by Jenny Costa, 34, uses discarded fruit and vegetables to make products such as plant-based mayo and banana ketchup. Rubies in the Rubble are our second sponsor for the April/May issue of Seedling magazine! She returned home with basketfuls of fruit and veg and made it into chutneys and jams, eventually setting … As a child in rural Scotland, Jenny grew up in an environment where excess crop was resourcefully turned into … Rubies in the Rubble uses food that would otherwise have been sent to landfill to create an award winning range of ketchups,… Women Economic Forum (WEF) fosters conversations, community, connections and collaborations among women worldwide. All products are created using unused vegetables - be sure to try it on your chips next time you visit a PIG! Rubies in the Rubble have been saving fruit in a pickle since 2012 by creating a range of delicious environmentally friendly condiments from classic ketchup to tasty chilli onion relish. With a degree in mathematics and a successful career in hedge funding, Jenny Dawson naturally has a head for numbers – … Thus, Rubies in the Rubble was born. Dawson’s premium food brand Rubies in the Rubble was born in 2011. “I also asked hotels and cafés to donate jam jars, and for the labels we used cut-off material from fashion houses so that everything was recycled,” she says. Jenny Costa, Founder of Rubies in the Rubble Jenny is the Founder and CEO of a condiments brand Rubies in the Rubble that is fighting food waste by sourcing rejected ingredients What’s been your worst job interview? Whether through sheer greediness or an incapacity to estimate how much food we will need to feed our family and friends for the Christmas dinner, every year UK households end up throwing away enormous quantities of uneaten food. Jenny started her company in 2011, and she’s come a long way since, receiving the Veuve Clicquot New Generation … Jenny Edwards ・ 16 October 2018 (Photo Credit: Rubies in the Rubble) Rubies in the Rubble have a range of award-winning relishes, ketchups and mayos stocked in supermarkets and delis across the UK. Jenny Costa, Rubies in the Rubble, on burgers, the FT and rabbits. Jenny Dawson and Sophie Gore Browne, founders of Rubies in the Rubble talk about their chutney-making venture that makes edible products from … As awareness of food waste increases, so too do Rubies in the Rubble customers, as well as other entrepreneurial groups following in Jenny’s footsteps with juices, snacks and compotes. “One thing my parents instilled in me is a lack of fear,” says the 28-year-old entrepreneur. That’s how Rubies in the Rubble, the UK’s leading ‘anti food waste’ brand, was founded. The venture was founded in 2010 by Jenny Dawson. Sophie Gore-Browne (left) and Jenny Dawson (right) in the Rubies in the Rubble kitchen. Rubies in the Rubble: meet the Londoner reinventing surplus fruit and veg as jams and chutneys . No comments. So what led you to starting Rubies in the Rubble? Crop2 Skip to entry content. They are an amazing company making condiments out of food which would go otherwise go to waste – and their products are all vegan-friendly, too. Emilie has also been committed to speaking at public events to spotlight women in leadership. Her mission is to take 3% of the highly monopolised ketchup market over the next three years - mostly from the category’s biggest player. This week we sat down with founder of Rubies in the Rubble, Jenny Costa, to hear how after a rural Scottish upbringing she moved from a job in finance to fighting food waste.
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