The results support the past findings that brand name affects price perception. All templates in the software gallery windows can freely change in color, theme, and effect. Although the sector has various divisions, the commercial and personal consumptions of cement as a product have become the main driving force of the industry. Impact of brand equity on purchase decision of final consume. Also, food products coming from the Western world induces mindfulness; people are more aware about innovative and useful ingredients that can satisfy their taste buds. Social implications When information about an efficient set of new brands is learned through a choice task, brand names that suggest general superiority appear to benefit subsequent brand extensions more than names that are suggestive of category-specific, attribute-based superiority. of 263 respondents are collected through questionnaire and the results are Zhou, J. X., Arnold, Pereira, A., & Yu, J. When you finish creating your pyramid diagram in Edraw, click on the Export button and transfer your drawing into an MS PowerPoint presentation file. There are multi-million industries At the end, we also found that the majority of the research participants think that using or buying products carrying well known brand names reflect higher social status. Moreover, products The research is undertaken to investigate the impact of brand equity on consumer willingness to pay the premium price by using an extended model of the theory of planned behavior. Practical implications â The authors' results demonstrate that fMRI is able to provide important insights for brand practitioners. Study depicted that teenagers in Gujranwala are more conscious about their social status so they prefer branded products and advertisement affects their Consumer Buying Behavior positively. From a population, with 97 per cent Muslim majority, product packaging and labeling were found to be a dominant and deciding factor, which, in itself, is an interesting finding. Based on the findings, It was recommended among that Product brand names should be simple, recognisably made easy for prospective consumers and that Firms should try as much as possible to match their products with relative quality and price, and as well Improve on logos/symbols of refrigerators. The purpose of this paper is to create a deeper consideration of what influence a brand name can have, when people go for purchasing, choose the products between different brands, especially private vehicle like car. The authors found that an overwhelming majority of the brand names in Singapore were nouns and often relied on existing words in coining the brand names. Such an important industry as this has become the main engine for the future growth of the economy as a whole. female are 38 percent. The instrument for data collection was self- developed questionnaire. A good and reputable brand name adds greatly to a product's success; it revolves around product benefits, target market and marketing strategies, ... Maryam (2014) discusses Pakistan's culture, and its consumer's attitude towards brands and this research focuses on Pakistan's customer's attitude and behavior towards brands. 38.73% of the consumers showed preference for Bournvita out of the various brands of the food drink studied. However, 104 useable questionnaires have been analysed using the (SPSS) software. The H 1 of the research is fully supported and brand loyalty is truly has a significant impact on the brand equity of Apple's brand of iPhone. We also demonstrate that the manner in which phonetic effects of brand names manifest is automatic in as much as it is uncontrollable, outside awareness and effortless. A short summary of this paper. The Semantics of Singapore Brand Names: A Case Study of 50 Brands. The findings of this study have important implications for pricing managers. A sample size of 163 was conveniently selected through the use of Guilford and Flusherâs formula from the population of 274 consumers of Dangote flour who use the brand in bread production. This brand positioning strategy, in turn, will determine the product's position in the product line, the marketplace, its competition, and its use patterns. Alamgir, M., Nasir, T., Shamsuddoha, M., & Nedelea, A. If the Western food products are stamped Halal or made with Halal ingredients the product has a fair chance of adoption and penetration in the society.
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